The Park Shin-ja Cup, which was upgraded and upgraded to an international competition, is said to have been a box office success.
Various indicators of the ‘2023 Woori Bank Park Shin-ja Cup’, which was held on the largest scale ever with 10 teams from 4 countries participating, rose significantly.
According to data released by WKBL on the 14th, figures such as live broadcast viewership, online exposure, and number of spectators increased significantly compared to previous years. First of all, the number of live TV broadcasts, which were only 2 last year, increased sevenfold to 14 this year. In terms of viewership ratings, the semifinals between KB Stars and Toyota Antelopes held on September 2 recorded the highest viewership rating of 0.482% per minute. The final match between Woori Bank and Toyota Antelopes held on September 3 showed high interest, showing the highest viewership rating of 0.333% per minute, even though it was a recorded broadcast.
Online-related indicators also rose. The total number of viewers who watched the Park Shin-ja Cup through Naver Sports was 333,984. This is a 248% increase compared to the previous year (95,962 people). The maximum number of concurrent users is 3,383 in 2023, an increase of 262% compared to the previous year (934).메이저놀이터
The average number of views for the short-form video introduced through WKBL’s official TikTok channel was about 28,000, and 22% of new followers during the same period came from the Philippines, where the national team participated, in the Park Shin-ja Cup, which was transformed into an international competition. Confirmed interest and possibility.
In the case of ticket sales, which were converted to paid admission for the first time this year, a total of 4,197 spectators, equivalent to about 75% of the total attendance, attended on the opening day and the weekend of the semifinals and finals, exceeding expectations with an average of 1,049 people and a ticket price of 11,170 won. It was much higher.
The Park Shin-ja Cup, held in Cheongju from August 26 to September 3, was upgraded from a competition to discover promising talent to an international competition, with a total of 10 teams from 6 WKBL teams, including the national team, and 4 countries including Japan, Australia, and the Philippines. The team participated.